with You
Scarlet Hearth began as a moment of connection – an encounter with fabric, story, and possibility. Founded by stylist and designer Bethany Binkley, the shop is a sustainable fashion boutique rooted in beauty, intention, and care, where clothing is treated as storytelling and personal style as a form of self-knowledge.
Located in Northeast Minneapolis, Scarlet Hearth sits at the intersection of art, healing, and ethical living, guided by the belief that what we wear should support who we are becoming.
Bethany Binkley is a stylist and designer who approaches clothing with empathy and care, seeing style as a personal journey. She curates with intention – drawn to garments with history, craftsmanship, and resonance – and believes clothing should support people in feeling seen, comfortable, and at home in themselves. Through Scarlet Hearth, she brings together sustainable fashion and thoughtful styling to meet each person where they are.
We believe clothing should be chosen with care – honoring its history, its impact, and the person who wears it. Every decision at Scarlet Hearth is guided by intention, sustainability, and respect for individuality.
OUR
MISSION
In a culture driven by speed, excess, and ever-shifting standards, Scarlet Hearth chooses care, intention, and remembrance. We honor garments with history and integrity, preserving their stories while offering a slower, more mindful way of engaging with fashion. Our mission is to champion both the pieces we curate and the people who wear them – supporting each individual in expressing an authentic, enduring self rooted in belonging, responsibility, and beauty.